Cavaco AI Outcome-Based Pricing Model
Transitioning from Software-as-a-Service (SaaS) to Results-as-a-Service (RaaS)
Segment Enforcement
Seat limits act as a guardrail against large companies “under-paying” on low tiers.
Executive Summary
The AI software market is shifting from “Seat-based” access to “Outcome-based” labor. Cavaco AI is positioning itself at the forefront of this trend by introducing a hybrid model that combines a predictable subscription base with a performance fee tied to attributed revenue.
Following the Shopify Model, we have introduced staff account (seat) limits to each tier. This ensures that even if a large company attempts to use a lower-tier plan, their need for team collaboration, multi-brand oversight, and role-based permissions will naturally trigger an upgrade to the appropriate scaling tier.
Strategic Value Proposition
Aligned Incentives
Cavaco charges for “realized” revenue, reducing adoption barriers while capturing significant upside as clients grow.
Expansion Triggers
By gating seats (Staff Accounts), we mirror the “Rule of 40/60” efficiency benchmarks, ensuring that larger teams with higher coordination overhead contribute more to the platform’s recurring revenue (ARR).
Defensible Margins
The combination of seat floors and AI Token Allowances ensures that our compute costs (benchmarked at 40-60% for AI natives) are always offset by the client’s commitment level.
Comprehensive Pricing & Entitlement Matrix
| Feature | Basic | Essential | Professional | Pro Plus | Enterprise |
| Target Segment | Solo Founders | Small Teams | Scaling Orgs | Agencies | Global Ent. |
| Annual GMV Range | < $1M | $1M – $10M | $11M – $25M | $25M – $50M | > $100M |
| Monthly Sub (Annual) | $49 | $99 | $299 | $2,300 | $32,200 |
| Performance Fee (%) | 10.0% | 7.0% | 5.0% | 3.0% | 2.0% |
| Performance Fee Cap | $1,000 | $5,000 | $15,000 | $50,000 | Custom |
| Seats (Staff Accounts) | 1 Seat | 5 Seats | 15 Seats | 50 Seats | Unlimited |
| Monthly AI Tokens | 1M | 5M | 15M | 50M | Unlimited |
| Contacts Included | 1,000 | 5,000 | 25,000 | 100,000 | 500,000+ |
| Monthly Email Sends | 5,000 | 50,000 | 250,000 | 2,000,000 | Custom |
| Monthly SMS Sends | 1,000 | 5,000 | 25,000 | 100,000 | Custom |
| Organic Social Posts | 30 | 150 | 500 | Unlimited | Unlimited |
| AI Ad Creatives | 10 | 50 | 200 | 1,000 | Unlimited |
| Site Traffic (MAU) | 5,000 | 25,000 | 100,000 | 500,000 | 1,000,000+ |
Financial Modeling: Revenue Potential & Unit Economics
Growth Logic & Market Positioning
- The Shopify Logic: By gating seats at 1, 5, and 15, we enforce segmentation. A $50M agency cannot operate on a 1-seat Basic plan; they require the “Pro Plus” tier for its 50 seats and multi-brand permissions.
- “Success Churn” Protection: Our Performance Fee Caps ensure that even at peak performance, Cavaco remains 50–70% more cost-effective than a human hire (~$110k–$150k fully loaded).
- Infrastructure Overage Protection: Benchmarks show high-usage agents burn 5M–10M tokens monthly. Our tiered token allowances protect our margins, while our $10/1M token pack model captures upside from power users.
- Attribution Rigor: To secure Enterprise ACVs of $500k+, Cavaco will utilize a Multi-Touch (W-Shaped) Attribution model. This provides the “Proof of Value” required to justify performance-based fees during budget audits.
Summary for Investors
This model targets a Rule of 60 performance benchmark. By layering seat counts on top of an outcome-based variable fee, we provide:
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