Articles & resources

Hindered Personalization: The Hidden Cost of Siloed Marketing Tools Marketing silos don’t just slow teams down—they directly impact revenue by limiting personalization. Without a unified view of customer data, businesses struggle to deliver relevant, timely messaging across channels, leading to missed engagement opportunities and lost sales. In this blog, we explore how fragmented marketing stacks make personalization costly and inefficient, why it matters for revenue growth, and the manual workarounds teams resort to. Plus, we introduce a smarter way forward. 📖 Read the full article: www.cavaco.ai/post/hindered-personalization-the-hidden-cost-of-marketing-siloes